DPM6013 SERVICES MARKETING

SERVICES MARKETING cover basic concept of services marketing, the differences between services and products, services marketing programs, how to go beyond service to create experiences, the key drivers of the service quality and technology’s impact on services. Students are also exposed to the future of services marketing.

 

NEW PRODUCT DEVELOPMENT AND BRANDING introduces students to new product and brand management. This course emphasis on product management and related decisions. It focuses on managing brand in order to ensure the products offered are competitive in current challenging market.

NEW PRODUCT DEVELOPMENT AND BRANDING introduces students to new product and brand management. This course emphasis on product management and related decisions. It focuses on managing brand in order to ensure the products offered are competitive in current challenging market.